Technologie trifft Kreation
Die zugrunde liegende Technologie ermöglicht eine sehr abschlussorientierte Aussteuerung jeder einzelnen Ad Impression. Genau diese filigrane Zielgruppenselektion ist es auch, die RTB für Branding so interessant macht“, erläutert Sven Weisbrich, CEO …
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iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds
Velti's data found that the iPad accounted for 91.6 percent of all tablet ad impression during the month of March, and only lost share to the iPad mini, which gained a full percentage point to come in at 6.2 percent during the month, firmly in second …
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Programmatic Advertising – My Curious Quest Continues
EB: At its heart, programmatic buying is an automated auction in which ad impressions are traded, one impression at a time. The systems that run the auctions are called exchanges and systems that buy programmatically in these auctions are called Real …
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